Attraction Marketing – Defined

To start things off, here is a good explanation of attraction marketing:

“Attraction Marketing is marketing your network marketing business in such a way that you attract leads, prospects and customers to you instead of you having to prospect them. It is accomplished by establishing yourself as a leader/expert and by adding value to your target market via multiple methods. This essentially makes YOU the product and is what “attracts’ prospects, not your business opportunity. The internet, technology and Web 2.0 are all vital components to successful attraction marketing and are the primary means by which you apply the principles of this marketing strategy.” www.home-biz-guys.com

Attraction marketing has taken the online marketing world by storm. Gone are the days of directly selling products and services, enter the days of selling yourself as an expert in a field in which you can push and recommend products and services.

Attraction marketing works for all aspects of marketing online. Wether you are selling a e-book, promoting an affiliate product, or looking for prospects for your business, attraction marketing has proved to be an effective marketing technique.

In post to come I will discuss different aspects of attraction marketing in depth, as well as some examples being used today.